{"id":10925,"date":"2024-11-19T10:00:03","date_gmt":"2024-11-19T10:00:03","guid":{"rendered":"https:\/\/tma65.com\/blog\/?p=8"},"modified":"2026-05-21T11:35:30","modified_gmt":"2026-05-21T11:35:30","slug":"welcome-to-tract-optics","status":"publish","type":"post","link":"https:\/\/blog.tract-optics.co.za\/welcome-to-tract-optics\/","title":{"rendered":"Welcome to TRACT Optics"},"content":{"rendered":"<p><\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.tract-optics.co.za\/which-tract-toric-long-range-rifle-scope-is-right-for-you\/\">TRACT<\/a> <a class=\"wpil_keyword_link\" title=\"Optics\" href=\"https:\/\/tractoptics.com\/\" target=\"_blank\" rel=\"noopener nofollow\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"406\">Optics<\/a> is doing things differently. Period. As an <a href=\"https:\/\/blog.tract-optics.co.za\/the-beginners-guide-to-using-a-spotting-scope\/\">optics<\/a> company producing high-end <a class=\"wpil_keyword_link\" title=\"binoculars\" href=\"https:\/\/tractoptics.com\/binoculars\" target=\"_blank\" rel=\"noopener nofollow\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"126\">Binoculars,<\/a> <a href=\"https:\/\/tractoptics.com\/riflescopes\" target=\"_blank\" rel=\"noopener\">Rifle Scopes<\/a>, and <a href=\"https:\/\/tractoptics.com\/spotting-scopes\/toric-spotting-scopes\" target=\"_blank\" rel=\"noopener\">Spotting Scopes<\/a> we have created a business model that makes the customer\u2019s experience a top priority.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\"><div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.tract-optics.co.za\/welcome-to-tract-optics\/#Your_Source_For_Everything_Optics\" >Your Source For Everything Optics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.tract-optics.co.za\/welcome-to-tract-optics\/#OUR_BUSINESS_MODEL\" >OUR BUSINESS MODEL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.tract-optics.co.za\/welcome-to-tract-optics\/#TRACT_TRUST_ASSURANCE\" >TRACT TRUST ASSURANCE<\/a><\/li><\/ul><\/nav><\/div><h2><span class=\"ez-toc-section\" id=\"Your_Source_For_Everything_Optics\"><\/span>Your Source For Everything Optics<br \/><br \/><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\"><a href=\"https:\/\/tractoptics.com\/about\" target=\"_blank\" rel=\"noopener\">TRACT is aimed to be your go-to brand for everything pertaining to binoculars, rifle scopes and spotting scopes<\/a>. Our company specializes in high-performance optics that will cost you significantly less money than the other high-end brands. The thing about TRACT is that we are working on a Direct to Consumer (D2C) business model, meaning no distributors or retail mark up and always providing the best in <a href=\"https:\/\/blog.tract-optics.co.za\/tag\/customer-service\/\">customer service<\/a>. When you call, we\u2019ll answer. If it\u2019s an email, we\u2019ll respond. Without the barriers set up by major retail chains, we are able to provide the best customer service imaginable by working for you directly.<\/p><p>That said, a hearty welcome to <a href=\"https:\/\/tractoptics.com\/about\" target=\"_blank\" rel=\"noopener\">TRACT Optics!<\/a> Whether you\u2019re in need of a rifle scope, <a title=\"Binoculars for Turkey Hunting\" href=\"https:\/\/blog.tractoptics.com\/binoculars-for-turkey-hunting\/\" data-wpil-monitor-id=\"743\" target=\"_blank\" rel=\"noopener\">binocular<\/a>, spotting scope or just researching optics, we\u2019re here to serve you by providing a wealth of information through journals, how-to articles and videos that you\u2019ll utilize for years to come.<\/p><p><\/p><p><iframe src=\"https:\/\/www.youtube.com\/embed\/rbL7NW-qNu8?si=zwMzSz8rjW0lXQTk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><h2><span class=\"ez-toc-section\" id=\"OUR_BUSINESS_MODEL\"><\/span><strong>OUR BUSINESS MODEL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Sure, our products are of the same great quality as many of the big companies, brands you trust, that have been making optics for years. The only difference is that we\u2019re selling our products for significantly less money without sacrificing quality based on a Direct to Consumer (D2C) business model. Sounds pretty good, doesn\u2019t it?<\/p><p>It\u2019s not that we\u2019re defying the great corporate structure or thumbing our noses at anyone, simply put, this is us, TRACT. We\u2019re just <a title=\"30mm vs 1 Inch Rifle Scope\" href=\"https:\/\/tractoptics.com\/blog\/30mm-vs-1-inch-rifle-scope\/\" target=\"_blank\" rel=\"noopener\">hunters<\/a> and shooters like you with a strong passion for the outdoors. And we believe like-minded individuals need an optics company that is not handcuffed by retailers who are going to tell us <a class=\"wpil_keyword_link\" title=\"how to\" href=\"https:\/\/tractoptics.com\/videos\/\" target=\"_blank\" rel=\"noopener nofollow\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"362\">how to<\/a> run our company. It\u2019s important that we are able to make the best decisions that benefit the customers without restrictions put upon us by companies who only care about reporting increased annual profits to shareholders. We like to keep it simple. No hassles, no problems. Just a super easy way to work together to ensure your satisfaction!<\/p><h2><span class=\"ez-toc-section\" id=\"TRACT_TRUST_ASSURANCE\"><\/span><strong>TRACT TRUST ASSURANCE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>The <a title=\"Product Reviews\" href=\"https:\/\/blog.tractoptics.com\/videoscategory\/product-reviews\/\" data-wpil-monitor-id=\"2436\" target=\"_blank\" rel=\"noopener\">TRACT Trust Assurance guarantees the functionality of the product<\/a> for the duration of its lifetime whether you\u2019re the original owner or not. We feel that <a href=\"https:\/\/blog.tract-optics.co.za\/defining-rifle-actions\/\">actions<\/a> speak louder than words, so while we could write up a fancy warranty with all kinds of legal jargon, we prefer to take the gentleman\u2019s approach and treat our warranty program as a matter of trust.<\/p><p><iframe src=\"https:\/\/www.youtube.com\/embed\/vgPkzT7Zf0o?si=iH47R7WQ9sWIDhB2\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p><span style=\"font-size: 1.8rem\">You can put your trust in us to provide a high-quality product that we guarantee will not fail you for the duration of its lifetime. Again, we\u2019re all about simple transactions so there\u2019s no unnecessary paperwork or mumbo-jumbo mess.<\/span><\/p><p>In the unlikely event that one of our products does not perform in the manner in which it was designed and engineered, trust that we will make it right and ensure that the issue is resolved as quickly as possible because your satisfaction is our top priority! We will strive to make sure your experience with <a title=\"TRACT Optics\u2019 2016 Year in Review\" href=\"https:\/\/tractoptics.com\/blog\/tract-optics-2016-year-in-review\/\" target=\"_blank\" rel=\"noopener\">TRACT Optics<\/a> is second to none. We are 100% focused on providing you, our customer, with the finest quality and value in the optics industry.<\/p><p>We believe the customer\u2019s experience is our responsibility. \u00a0<\/p><p><a href=\"https:\/\/www.trustpilot.com\/review\/tractoptics.com\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-7663\" src=\"http:\/\/blog.tractoptics.com\/wp-content\/uploads\/2024\/11\/Trustpilot-Review-David-1024x535.png\" alt=\"Welcome to TRACT Optics\" width=\"574\" height=\"300\" title=\"\" srcset=\"https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2024\/11\/Trustpilot-Review-David-1024x535.png 1024w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2024\/11\/Trustpilot-Review-David-300x157.png 300w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2024\/11\/Trustpilot-Review-David-768x401.png 768w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2024\/11\/Trustpilot-Review-David-574x300.png 574w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2024\/11\/Trustpilot-Review-David-150x78.png 150w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2024\/11\/Trustpilot-Review-David.png 1200w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><\/p><p>Now that you\u2019re here, come on inside to see what else we have to offer. Bookmark this blog, share it with your friends and family and come on back to see what\u2019s new. We look forward to serving you and being the home of everything optics. Oh, and don\u2019t forget to follow us on <a href=\"https:\/\/www.facebook.com\/tractoptics\" target=\"_blank\" rel=\"noopener\">Facebook, <\/a><a href=\"https:\/\/www.youtube.com\/@tractoptics1120\/videos\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> and <a href=\"https:\/\/www.instagram.com\/tract_optics\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> or sign up for our <a href=\"https:\/\/tractoptics.com\/\" target=\"_blank\" rel=\"noopener\">Newsletter<\/a>.\u00a0 Feel Free to contact us directly by: <strong>Email: <a href=\"mailto:support@tractoptics.com\">support@tractoptics.com<\/a> or Phone: 631-662-7354 or\u00a0Chat On Line: <a href=\"http:\/\/www.tractoptics.com\" target=\"_blank\" rel=\"noopener\">TRACTOptics.com<\/a><\/strong><\/p><p><\/p><p><\/p><p class=\"wp-block-paragraph\">a<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Welcome to TRACT Optics | TRACT design and engineer performance-grade optics without the added retail costs.<\/p>\n","protected":false},"author":2,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2260,2273,1],"tags":[2669,3304],"class_list":["post-10925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optics","category-tractoptics","category-uncategorized","tag-high-performance-optics","tag-tract-optics"],"_links":{"self":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/posts\/10925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/comments?post=10925"}],"version-history":[{"count":1,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/posts\/10925\/revisions"}],"predecessor-version":[{"id":11271,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/posts\/10925\/revisions\/11271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/media\/11990"}],"wp:attachment":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/media?parent=10925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/categories?post=10925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/tags?post=10925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}