{"id":142,"date":"2017-01-11T06:42:48","date_gmt":"2017-01-11T06:42:48","guid":{"rendered":"https:\/\/tma65.com\/blog\/?p=142"},"modified":"2017-01-11T06:42:48","modified_gmt":"2017-01-11T06:42:48","slug":"tract-optics-2016-year-in-review","status":"publish","type":"post","link":"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/","title":{"rendered":"TRACT Optics\u2019 2016 Year in Review"},"content":{"rendered":"<p><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\"><div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#TRACT_Optics_2016_Year_in_Review\" >TRACT Optics\u2019 2016 Year in Review<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#Outdoor_Life_%E2%80%9CThe_2016_Binocular_Review%E2%80%9D_by_Andrew_McKean\" >Outdoor Life: \u201cThe 2016 Binocular Review\u201d\u00a0by Andrew McKean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#Outdoor_Life_%E2%80%9CThe_Optics_Test%E2%80%9D_by_Andrew_McKean_-_June_15_2016\" >Outdoor Life: \u201cThe Optics Test\u201d\u00a0by Andrew McKean\u00a0- June 15, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#Gun_Digest_%E2%80%9CScope_Review_TRACT_Optics_TORIC_Ultra_HD%E2%80%9D_by_LP_Brenzy_-_June_6_2016\" >Gun Digest: \u201cScope Review: TRACT Optics TORIC Ultra HD\u201d\u00a0by L.P. Brenzy - June 6, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#NRAs_American_Rifleman_NRA_Gun_Gear_of_the_Week_TRACT_Optics_-_July_3_2016\" >NRA\u2019s American Rifleman: NRA Gun Gear of the Week: TRACT Optics\u00a0- July 3, 2016<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#RifleShootercom_%E2%80%9C223_Ackley_Improved_223AI_loads_and_review_A_better_223%E2%80%9D_-_November_28_2016\" >RifleShooter.com: \u201c223 Ackley Improved (223AI) loads and review: A better 223?\u201d\u00a0- November 28, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#Rifle_Shooter_Magazine_%E2%80%9CThe_Genius_of_TRACT_Optics%E2%80%9D_by_Bryce_Towsley_-_August_1_2016\" >Rifle Shooter Magazine: \u201cThe Genius of TRACT Optics\u201d\u00a0by Bryce Towsley - August 1, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#NRAs_Shooting_Illustrated_%E2%80%9CTRACT_Optics_RESPONSE_4-16x42mm_Scope%22_by_Bryce_Towsley_-_September_21_2016\" >NRA\u2019s Shooting Illustrated: \u201cTRACT Optics RESPONSE 4-16x42mm Scope\" by Bryce Towsley - September 21, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#The_Truth_About_Guns_%E2%80%9CBudget-Friendly_Optics_Brands_at_NRA_Annual_Meeting%22_-_May_26_2016\" >The Truth About Guns: \u201cBudget-Friendly Optics Brands at NRA Annual Meeting\"\u00a0- May 26, 2016<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#Bowhunter_%E2%80%9CATA_Show_2016_5_Hot_Companies_Youve_Never_Heard_Of%22_by_Tony_J_Peterson_-_January_15_2016\" >Bowhunter:\u00a0\u201cATA Show 2016: 5 Hot Companies You\u2019ve Never Heard Of\"\u00a0by Tony J. Peterson - January 15, 2016<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.tract-optics.co.za\/tract-optics-2016-year-in-review\/#American_Hunter_Hardware_%22TRACT_Toric%22_by_Bryce_Towsley_-_December_28_2016\" >American Hunter: Hardware: \"TRACT\u00a0Toric\"\u00a0by Bryce Towsley - December 28, 2016<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div><h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"TRACT_Optics_2016_Year_in_Review\"><\/span>TRACT Optics\u2019 2016 Year in Review<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\" style=\"text-align: justify\"><a href=\"https:\/\/blog.tract-optics.co.za\/response-hunting-rifle-scope-turret-reset-to-zero\/\">TRACT<\/a> Optics\u2019 2016 Year in Review. As with most businesses, TRACT began as an idea. Then there was the product development stage where we spent a year and a half putting together what we believe are not only some of the finest riflescopes and binoculars on the market, but also a quality business that hunters, shooters, birders, sporting-event goers and countless others can rely on as a resource for all <a class=\"wpil_keyword_link\" href=\"https:\/\/tractoptics.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"optics\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"991\">optics<\/a> and good customer service. As we take a look back at 2016, we\u2019d like to thank each and everyone of you who support the success of <a href=\"https:\/\/blog.tract-optics.co.za\/response-hunting-rifle-scope-turret-reset-to-zero\/\">TRACT Optics<\/a>.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">The following is a compilation of what other publications have said about TRACT <a href=\"https:\/\/blog.tract-optics.co.za\/turkey-hunting-south-dakota\/\">Optics<\/a>.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h3 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"http:\/\/www.outdoorlife.com\/2016-binocular-test-we-test-17-full-and-mid-size-binos\" target=\"_blank\" rel=\"noopener\"><em>Outdoor Life<\/em>: \u201cThe 2016 Binocular Review\u201d<\/a>\u00a0by Andrew McKean<\/h3><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\"><a href=\"https:\/\/tractoptics.com\/all-products\/10x42-binoculars\" target=\"_blank\" rel=\"noopener\">TRACT Toric 10&#215;42<\/a><\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">GREAT BUY: FULL-SIZE BINO<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Score: 88.2<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Price: $664<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Upshot: Tremendous value<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">If this freshman effort from a couple of veterans of the sports-optics industry is any indication of their intentions, you\u2019ll be hearing about Tract for years to come. The <a href=\"https:\/\/blog.tract-optics.co.za\/response-hunting-rifle-scope-turret-reset-to-zero\/\">Toric<\/a> is a wonderfully bright and durable premium optic that prompted the most telling quote of our test: \u201cI expected this <a href=\"https:\/\/blog.tract-optics.co.za\/thinking-about-air-rifle-hunting\/\">binocular<\/a> to cost several hundred dollars more than it does,\u201d said panelist Dale Manning.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">The rest of us testers nodded our heads in agreement; the Toric was the unanimous choice for our Great Buy award. If that endorsement has you rushing to the store to buy a Toric, I\u2019ll save you the trip. You can only buy Tract optics through the company\u2019s website. The system is designed to cut out retailers and their marked-up pricing, say Tract co-\u00adfounders Jon LaCorte and Jon Allen, both alumni of Nikon\u2019s sports-optics division.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">The Tract shares the solid build, tight controls, and edge-to-edge clarity that defines Nikon\u2019s higher-end optics. Internally, the Toric was a top performer in our test, turning in one of the best combined low-light and resolution scores, owing to its high-end Schott glass and premium coatings. It also won points for its stylish graphite-and-black finish and its classy packaging.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Hunters will appreciate the Toric\u2019s compact frame; its grippy finish; its tack-sharp focus; and its face-fitting eyecups, which adjust as smoothly and positively as a fine watch.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"734\" class=\"wp-image-148\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner12.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner12.jpg 1000w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner12-300x220.jpg 300w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner12-768x564.jpg 768w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner12-409x300.jpg 409w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner12-150x110.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption><em>The TRACT TORIC binocular won Outdoor Life&#8217;s Great Buy award in the 2016 Optics Test.<\/em><\/figcaption><\/figure><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h3 class=\"wp-block-heading\" style=\"text-align: justify\"><a class=\"\" href=\"http:\/\/www.outdoorlife.com\/articles\/hunting\/2016\/06\/optics-test-14-new-riflescopes-reviewed-ranked-and-rated#page-3\" target=\"_blank\" rel=\"noopener\"><em>Outdoor Life<\/em>: \u201cThe Optics Test\u201d<\/a>\u00a0by Andrew McKean\u00a0&#8211; June 15, 2016<\/h3><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Created by alums of Nikon\u2019s sports optics division, Tract launched this year with optics featuring premium glass and sweet controls, and a distribution strategy that bypasses retailers and sells direct to consumers.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Tract\u2019s freshman riflescope should generate plenty of buzz. The\u00a0<a href=\"https:\/\/tractoptics.com\/riflescopes\/toric-1inch-hunting-rifle-scopes\" target=\"_blank\" rel=\"noopener\">Toric<\/a>\u00a0had one of the highest combined low-light and resolution scores in our test, thanks to its high-\u00adtransmission Schott glass and first-rate coatings. The 1-inch <a class=\"wpil_keyword_link\" href=\"https:\/\/tractoptics.com\/riflescopes\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"scope\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"992\">scope<\/a> sports a distinctive graphite finish and comes with a high-profile lockable turret with zero stop. It\u2019s clean and intuitive second-plane BDC reticle is compatible with Tract\u2019s\u00a0<a href=\"https:\/\/tractoptics.com\/impact-ballistics\" target=\"_blank\" rel=\"noopener\">online ballistics program<\/a>.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-150\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner13-1024x683.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13-1024x683.jpg 1024w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13-300x200.jpg 300w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13-768x512.jpg 768w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13-1536x1024.jpg 1536w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13-960x640.jpg 960w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13-450x300.jpg 450w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13-150x100.jpg 150w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner13.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>The TORIC riflescope took 2nd overall in the 2016<\/em>\u00a0Outdoor Life\u00a0<em>Optics Test<\/em>.<\/figcaption><\/figure><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h3 class=\"wp-block-heading\" style=\"text-align: justify\"><a class=\"\" href=\"http:\/\/gundigest.com\/gun-accessory-reviews-articles\/scope-review-tract-optics-toric-ultra-hd\" target=\"_blank\" rel=\"noopener\"><em>Gun Digest<\/em>: \u201cScope Review: TRACT Optics TORIC Ultra HD\u201d<\/a>\u00a0by L.P. Brenzy &#8211; June 6, 2016<\/h3><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Just in time for some early season prairie dog shooting,\u00a0<em>Gun Digest<\/em>\u00a0magazine requested I take a hands-on look at a new riflescope brand coming to the outdoor market labeled as Tract riflescopes. The scope provided appeared to be a tight package using quality materials and optic coatings that offered a good medium-range, big-game optic or varmint hunting system.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">In terms of this review, I was sent a sample scope labeled as a \u201cToric Ultra HD.\u201d This scope makes use of a\u00a0<a href=\"https:\/\/tractoptics.com\/all-products\/toric-uhd-3-15x42-t-plex-rifle-scope\" target=\"_blank\" rel=\"noopener\">3-15x42mm <\/a>objective lens and mounts a reticle design centering on the basic T-Plex etched glass system. As indicated by the manufacturer, the Toric scope can also be obtained with a BDC Reticle as a second option. More on this element of the scope\u2019s design a bit later.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">The scope makes use of a one-inch main tube and capped turret adjustments that would appear to be \u00bc clicks per inch. The model tested was a prototype and directional marks weren\u2019t readily apparent on the turrets, which made things a little more challenging; however, I addressed this by simply looking downrange at impact points and adjusting as necessary.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">The turret housing on the Toric glass sight retains the third adjustment for parallax \/ focus correction at given ranges. The focusing eyepiece (at the rear of the scope) makes use of a full 4-inch eye relief, which will fight off \u201cring eye\u201d from heavy, magnum calibers. Magnification graduations from 3x-15 were selected for use in this optical system. Tract Optics built this scope in the\u00a0Second focal plane, which indicates that as magnification is increased or decreased, the cross hair or other reticule design will remain the same. Second focal plane scopes will change the size of those cross hairs as magnification changes. I personally like the first focal plane system.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img decoding=\"async\" class=\"wp-image-151\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner14.jpg\" alt=\"\" title=\"\"><figcaption><em>The TORIC riflescope comes in variation of sizes and is available with either a T-Plex or Impact BDC reticle.<\/em><\/figcaption><\/figure><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h3 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"https:\/\/www.americanrifleman.org\/articles\/2016\/7\/3\/nra-gun-gear-of-the-week-tract-optics\/\" target=\"_blank\" rel=\"noopener\"><em>NRA\u2019s American Rifleman<\/em>: NRA Gun Gear of the Week: TRACT Optics<\/a>\u00a0&#8211; July 3, 2016<\/h3><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\"><a href=\"https:\/\/blog.tractoptics.com\/jls-deer-hunting-gear\/\" title=\"JL\u2019s Deer Hunting Gear\" data-wpil-monitor-id=\"1272\" target=\"_blank\" rel=\"noopener\">Tract Optics<\/a> enters the sporting glass market with an impressive catalog of smartly designed riflescopes and binoculars. The company\u2019s Toric models utilize premium, fully multicoated glass and offer features that today\u2019s hunters and shooters look for, such as tactical-style adjustment turrets on scopes and grip-enhancing rubber armor for binos. Best of all, Tract is committed to competitive pricing that will offer real value to consumers.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h4 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"http:\/\/rifleshooter.com\/2016\/11\/223-ackley-improved-223ai-loads-and-review-a-better-223\/\" target=\"_blank\" rel=\"noopener\">RifleShooter.com: \u201c223 Ackley Improved (223AI) loads and review: A better 223?\u201d<\/a>\u00a0&#8211; November 28, 2016<\/h4><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">During the load development process I used two different scopes on the same rifle. \u00a0For the 77 grain TMK loads I used a TRACT Optics TORIC 3-15x50mm scope. TRACT Optics is a new company founded by a couple of guys who left the Nikon sport optics program. TRACT\u2019s business model is new to the industry, they sell direct to the customer, no middle man, this means the end user ends up with more optic for the money. Right now they make hunting style scopes like the TORIC shown above and they are a solid value. If you are looking for an optic for a hunting rifle, check them out.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h4 class=\"wp-block-image\" style=\"text-align: justify\"><img decoding=\"async\" width=\"1010\" height=\"1024\" class=\"wp-image-152\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner15-1010x1024.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner15-1010x1024.jpg 1010w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner15-296x300.jpg 296w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner15-768x779.jpg 768w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner15-1514x1536.jpg 1514w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner15-2019x2048.jpg 2019w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner15-96x96.jpg 96w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner15-150x152.jpg 150w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/h4><h4 style=\"text-align: justify\"><\/h4><h4 style=\"text-align: justify\"><\/h4><h4 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"http:\/\/www.rifleshootermag.com\/optics\/the-genius-of-tract-optics\/\" target=\"_blank\" rel=\"noopener\"><em>Rifle Shooter Magazine<\/em>: \u201cThe Genius of TRACT Optics\u201d<\/a>\u00a0by Bryce Towsley &#8211; August 1, 2016<\/h4><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">The great innovations in our world rarely come from big, bloated, long-established companies. Rather, they come from people with a vision. Sam Colt, Henry Ford, Gaston Glock, Bill Gates, Arthur Savage and Steve Jobs were not some faceless drones in a giant corporation. They were individuals who started with a dream and a shoestring budget, and they changed the world.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Sometimes, though, the drones grow weary and break free. They start with a dream, a shoestring and a headstart from deep knowledge of the products from all those years they worked as a drone. That\u2019s the case with Tract Optics.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Jon Lacorte and Jon Allen worked for Nikon Sport Optics for many years. They loved the brand, but were unhappy in the often-bizarre world of huge corporations and how they operated. Frustrated, they resigned and when their non-compete agreements expired, they started Tract Optics<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img decoding=\"async\" class=\"wp-image-153\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner16.jpg\" alt=\"\" title=\"\"><figcaption><em>The TORIC line is Tract Optics\u2019 top-of-the-line riflescopes. These scopes offer high-end features at substantially reduced cost, because Tract sells directly to you without a middleman.<\/em><\/figcaption><\/figure><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h4 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"https:\/\/www.shootingillustrated.com\/articles\/2016\/9\/21\/tract-optics-response-4-16x42-mm\/\" target=\"_blank\" rel=\"noopener\"><em>NRA\u2019s Shooting Illustrated<\/em>: \u201cTRACT Optics RESPONSE 4-16x42mm Scope<\/a>&#8221; by Bryce Towsley &#8211; September 21, 2016<\/h4><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">Jon LaCorte and Jon Allen worked for Nikon Sport Optics for years, so they know the optics business very well. Frustrated with the restraints that come with a huge, global corporation, they thought they\u2019d found a better way. So, they put it all on the line, resigned and started Tract Optics. The company\u2019s optics can only be purchased from Tract via its website, cutting out several layers of middlemen and saving the consumer a significant amount versus products of similar quality.<br \/>Tract\u2019s products use the best glass and coatings available. The scopes are clear and bright\u2014far better than the price point would have you expect. But, perhaps even more important than the optical quality in today\u2019s tactical shooting world, is how well the adjustments track and repeat, so I took one of Tract\u2019s scopes to the range to find out.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"477\" class=\"wp-image-154\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner17.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner17.jpg 848w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner17-300x169.jpg 300w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner17-768x432.jpg 768w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner17-533x300.jpg 533w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner17-150x84.jpg 150w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption><em>The RESPONSE is TRACT&#8217;s line of AR\/MSR platform riflescopes.<\/em><\/figcaption><\/figure><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h4 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"http:\/\/www.thetruthaboutguns.com\/2016\/05\/jeremy-s\/budget-friendly-optics-brands-nra-annual-meetings\/\" target=\"_blank\" rel=\"noopener\"><em>The Truth About Guns<\/em>: \u201cBudget-Friendly Optics Brands at NRA Annual Meeting&#8221;<\/a>\u00a0&#8211; May 26, 2016<\/h4><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img decoding=\"async\" class=\"wp-image-155\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner18-1024x682.jpg\" alt=\"\" title=\"\"><\/figure><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">TRACT Optics is a new company with a unique \u2014 at least in this field \u2014 business model: they\u2019re direct to consumer. The only way to get \u2019em is right through the TRACT website. With no distributor and retailer markups, their pitch is high-end optics at half the cost.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h5 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"http:\/\/www.bowhunter.com\/ata-show-2016\/ata-show-2016-5-hot-companies-youve-never-heard-of\/\" target=\"_blank\" rel=\"noopener\"><em>Bowhunter:<\/em>\u00a0\u201cATA Show 2016: 5 Hot Companies You\u2019ve Never Heard Of&#8221;<\/a>\u00a0by Tony J. Peterson &#8211; January 15, 2016<\/h5><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"wp-image-156\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner19.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner19.jpg 600w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner19-300x200.jpg 300w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner19-450x300.jpg 450w, https:\/\/blog.tract-optics.co.za\/wp-content\/uploads\/sites\/4\/2019\/06\/inner19-150x100.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">It\u2019s pretty hard to believe that the optics industry isn\u2019t saturated, and anything that can be done, has been done. This was the feeling I had when I sat down with a few of the folks from TRACT Optics during ATA Show 2016. As they described the impetus behind starting the company, I played with both their 8\u00d742 and 10\u00d742\u00a0<a href=\"https:\/\/www.tractoptics.com\/products\/binoculars\" target=\"_blank\" rel=\"noopener\">binoculars<\/a>.<br \/>Staring down the show floor through each, it was pretty clear the quality was there and just as importantly, the weight wasn\u2019t. It was also clear that the eyecups on the Torics and Tekoas were different. It has always been a pet-peeve of mine that bino companies use quality lenses, coatings, and overall materials to produce decent optics, only to drop the ball on eyecups. The minds behind TRACT didn\u2019t\u2026\u00a0<a href=\"http:\/\/www.bowhunter.com\/ata-show-2016\/ata-show-2016-5-hot-companies-youve-never-heard-of\/\" target=\"_blank\" rel=\"noopener\"><em>Continue Reading<\/em><\/a><\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><h5 class=\"wp-block-heading\" style=\"text-align: justify\"><a href=\"https:\/\/www.americanhunter.org\/articles\/2016\/12\/28\/hardware-tract-toric\/\" target=\"_blank\" rel=\"noopener\"><em>American Hunter<\/em>: Hardware: &#8220;TRACT\u00a0Toric&#8221;<\/a>\u00a0by Bryce Towsley &#8211; December 28, 2016<\/h5><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><p class=\"wp-block-paragraph\" style=\"text-align: justify\">One of the many wonderful things about capitalism is we are free to innovate and adapt in the marketplace. Often those most successful have the vision to see change coming before it happens and have the courage to act.<br \/>Jon LaCorte and Jon Allen are good examples. They both worked for a major optics brand for many <a href=\"https:\/\/blog.tractoptics.com\/hunting-gift-ideas\/\" title=\"Hunting Gift Ideas\" data-wpil-monitor-id=\"1102\" target=\"_blank\" rel=\"noopener\">years<\/a> before they left to start their own company called Tract Optics. These guys understand the industry and realize that while many of today\u2019s riflescopes are good quality, the way they are sold could use improvement.<br \/>Tract is innovative in its approach in that the company takes its optics direct to the consumer via the Internet. While other brands have multiple middlemen that erode value from the optics, Tract scopes and binoculars are sold to the consumer by the same people who own the company. There\u2019s no distributor, sales rep, marketing group or brick-and-mortar store. With Tract Optics, the supply chain has one link rather than several, and the savings are passed on to the end-user.<\/p><p style=\"text-align: justify\"><\/p><p style=\"text-align: justify\"><\/p><figure class=\"wp-block-image\" style=\"text-align: justify\"><img decoding=\"async\" class=\"wp-image-157\" src=\"https:\/\/tma65.com\/wp\/wp-content\/uploads\/2019\/06\/inner20.jpg\" alt=\"\" title=\"\"><figcaption><em>TRACT is innovative in its approach in that the company takes its optics direct to the consumer via the Internet.<\/em><\/figcaption><\/figure><p><\/p>","protected":false},"excerpt":{"rendered":"<p>TRACT Optics\u2019 2016 Year in Review | TRACT design and engineer performance-grade optics without the added retail costs.<\/p>\n","protected":false},"author":2,"featured_media":9795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2255,2273],"tags":[2396,2399,2401,2404,2407,2413,2414,2416,2419,2422,2423,2424,2425,2428,2429,2431,2432,2433,2434,2436,2625,3304],"class_list":["post-142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-extra-topics","category-tractoptics","tag-best-bino-tripod-for-hunting","tag-best-binocular-reviews","tag-best-binoculars-canada","tag-best-binoculars-for-distance","tag-best-binoculars-for-long-distance","tag-best-budget-spotting-scope-for-hunting","tag-best-buy-binoculars","tag-best-cheap-spotting-scope","tag-best-custom-hoodie-website","tag-best-hunting-binoculars-canada","tag-best-hunting-rangefinder","tag-best-hunting-scope","tag-best-hunting-scopes","tag-best-laser-rangefinder-for-hunting","tag-best-laser-rangefinder-for-shooting","tag-best-lens-color-for-water-sports","tag-best-lens-pen","tag-best-leupold-binoculars-for-hunting","tag-best-long-range-rifle","tag-best-monocular-for-hunting","tag-extra-topics","tag-tract-optics"],"_links":{"self":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/media\/9795"}],"wp:attachment":[{"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tract-optics.co.za\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}