{"id":39,"date":"2016-03-04T17:13:51","date_gmt":"2016-03-04T17:13:51","guid":{"rendered":"https:\/\/tma65.com\/blog\/?p=39"},"modified":"2026-05-21T11:38:45","modified_gmt":"2026-05-21T11:38:45","slug":"cutting-out-the-middleman","status":"publish","type":"post","link":"https:\/\/blog.tract-optics.co.za\/cutting-out-the-middleman\/","title":{"rendered":"Cutting Out the Middleman"},"content":{"rendered":"

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We cut out distributors and retailers to better serve you, the customer. Plus, as a Direct to Consumer (D2C) Company, you\u2019re going to purchase our high-end optics<\/a> at up to 40% less than comparable products of optical and mechanical quality<\/a> from our competitors.<\/p>

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As the two founders of TRACT Optics<\/a>, Jon Allen and myself, we have spent our entire careers in the optics<\/a> industry. So it should go without saying that we know a thing or two about binoculars<\/a> and riflescopes, and the business we are in. We helped bring a major optics company to the forefront of the hunting<\/a> industry, and after moving on to other things, began putting together a new game plan focused on bringing a better product at a better value to the consumer.<\/p>

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